We energise brands with our Experiential Model,
an innovative and powerful model focused on the power of experience.

Experiential Researches			Energising Plan		Energy Results
EXPERIENCING THE BRAND We work as a brand employee in the factory and in its offices We concretely get to know the brand inside out experiencing it with all 5 senses Objective: to find hidden and undiscovered potentials and to connect with the brand team	EXPERIENCING THE PEOPLE We go where the people who we want to talk to are (in the streets, in pubs, at schools, etc) We spend time with them taking part of their everyday life and having a first hand experience of their world Objective: to connect with them to understand who they really are	EXPERIENCING THE COMPETITION We observe, touch, feel, smell and buy the competitors We pretend to be a competitors consumer to experience the competition as protagonist Objective: to search for hidden opportunities and understand threats	BRAND ENERGY STRATEGY We develop an Energy Brand Strategy - We analyse the current Brand Identity and Energy Level (Energymeter) - We define a specific objective and a product target - We strengthen the brand positioning Objective: to build a strong and longlasting identity able to turn a brand into an energy brand	EXPERIENTIAL COMMUNICATION PLAN We develop a communication plan based on Experiential mktg activities We base the plan on the usage of unconventional media involving the 5 senses and always delivering inspiring experiences Objective: to make the people connect with the brand achieving remarkable results with a low budget