Project Description

PRODUCT LAUNCH, ZAR FORMENTI

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Zar Formenti, is an Italian inflatable boat designer and producer that sells all over the world. They don’t just sell inflatable boats. They sell the world of difference: the boat has a unique patent design, which does not make the boats beautiful but for sure more functional and incredibly unique. If you buy one of this inflatable boat it means that you dare to stand out. The challenge was to generate curiosity around its products launches,  due always at the International Genoa Boat Show

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