POINT OF SALE, BRANDING
Graphic development of the branded fridges Sant’Orsola for the point of sales in Italy.
Every occasion is the right one to cook with berries! We usually eat berries with sweet things, at breakfast or as a dessert. We wanted to create a new consumer behaviour: cooking with berries for every meal of the day. We have created recipes books to go with the main product packaging, so that consumers could get inspired and cook with berries even for lunch or dinner. We created the recipes with the help of a chef, cooked them and took photos of them.
What a better media than an emotional video to inspire the consumers while fruit shopping? The video has been developed to be placed within branded totem is some of the main point of sales where Sant’Orsola is in. A video in which the main and only focus are the Sant’Orsola berries. An easy recipe, that everybody could do at home. The purpose of the video is indeed not teaching a recipe but conquer the consumers with its images. An emotional video that uses slow motion techniques, in order to look even more emotional. The video was also launched and shared on all social channels.