2019-02-01T15:38:28+00:00

BREAKFAST SOCIAL CONTEST, SANT’ORSOLA

SOCIAL MEDIA CAMPAIGN – PHOTO SHOOTING

People eat berries only for special occasions or during the summer. How do we encourage people to eat more berries? We stimulated a new consumer behaviour: eating berries at breakfast. We created a Facebook contest in which people were asked to come up with nice new recipes for breakfast and share them on Facebook. To stimulate consumers to participate, we created breakfast photos, easy to make but still beautiful and appealing, so that everybody could get inspired and feel part of the contest.

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2019-02-01T15:40:24+00:00

HR CAMPAIGN, ATLAS/AXA

PRINT ADV

Atlas insurance (agent for AXA PPP insurance) needed a print and social media recruitment campaign in order to make people perceive the brand more fun and innovative. Malta is facing a booming of the igaming industry and international companies are hiring all the best talents in the island. A recruitment campaign was needed to make young and talented people perceive that working for a leader insurance company like Atlas is as much fun as working for an international igaming company.

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2019-02-01T15:55:24+00:00

ARE YOU HOT OR NOT, TUCANO URBANO

VIDEO

Tucano Urbano, one of the most famous brand among motorcyclists, wanted to change the perception of its most sold product: the leg cover, from being something rational to become something more fun and engaging.

We developed the so called “Are you hot or not?” campaign playing with the double meaning of the “are you hot or not” concept, very well loved among men (the main target). People could also engage in choosing the finale they wanted to watch.

The videos became viral and in just a few hours have reached more than 50.000 views!

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2019-02-01T15:44:21+00:00

FACEBOOK CONTEST, ZAR FORMENTI

SOCIAL MEDIA

Zar Formenti boats have a very strong identity. They are different from all the others: or you love them or your hate them. The customers feel in fact united by a same taste and they feel part of a group. In order to make this group feeling even stronger, Chocolate Factory has launched a Facebook photo contest in which the Zar owners were requested to post a funny photo about their Zar boat. The photos were very funny!

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2019-02-01T15:46:33+00:00

BERRIES HOROSCOPE – SANT’ORSOLA

SOCIAL MEDIA – WEBSITE

Sant’Orsola, leader in the Italian Berries Mass market. They sell more than 6.500 tons of berries every year. But mostly on summer time, and that’s why during the winter people eat less berries than the summertime. How do we remind people to eat berries all year round? We created the Berries Horoscope, every Monday, the week started with a positive prediction from the berries!

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