STREET ART, PALAGINI
UNCONVENTIONAL – EVENT
Palagini is a stylish, Italian high quality bathrooms furniture brand. Palagini is an ambassador of art with its stylish products and with its origins: the founder of the company was an artist indeed. The challenge was to promote and spread Palagini’s philosophy and their connection to the world of art in a non conventional way. We involved young students in a street art contest and the winners could paint theirs graffiti on Palagini’s show-room walls. The initiative is now at its 5th edition.